Phenom Kids’ wear believe “ Children are future”, we pay full attention to children and bring total new fashion idea with healthy, comfortable and functional clothes for the parents to contenting and caring the children.

Milestone

1998 "PHENOM" trademark registered in China.
2000 First exclusive shop opened in Shenzhen.
2002 Exclusive shops extended 100 in China.
2006 Products line added toddler and children shoes, turnover more than 100 million RMB.
2007 Added Babies and children bedding, became one of few companies in the market products cover from 0-14Y.
2008 Exclusive shops extended 300 in China, turnover more than 200 million RMB.
2009 “PHENOM baby" trademark registered in China for new concept operation of children clothes retail.

Brand Name: PHENOM
Style: Simple, elegant, fashionable; comfortable, healthy, eco friendly.
Age range: 0-14Y old, divided in babies, toddlers, kids.
Product line: Children clothes, footwear, children home textile, accessories, bags.